I support my non-profit clients across all of their digital needs, on everything from big-picture digital program strategy to the nuts and bolts of list-building, and everything in between. With every project, I look at how it can support and strengthen your entire digital program.
If you have a digital need you’re looking for help with, get in touch and let’s start a conversation!
Digital Strategy
What are the ultimate goals of your online program? Where should you invest your limited time and resources? Being active online is crucial for most non-profits, but equally important is making sure that those activities are serving your larger goals, whether that be educating the public, raising money to support your programs, or winning an advocacy campaign.
To build a powerful, effective online program, you need a strong strategic foundation. I can help you develop a holistic digital strategy for your online presence, turn that strategy into a plan to guide you and your team on a daily basis, and develop internal systems and processes to let you get the most out of your digital platforms.
Special service: Digital Program Audit
The first step to building your program is having a clear sense of where you’re at. In a digital program audit, I’ll review your content and data across all your digital channels, evaluate how your current program is serving your goals, and deliver a detailed analysis of the strengths, challenges, and opportunities for your program. Contact me to learn more.
Implementation
Strategy matters, but a campaign or project’s success depends as much on the details of how it’s carried out. I can support your team’s campaign creation, from copywriting to set-up in your system, including all the easily-overlooked details like tracking for your most important metrics.
An eCRM can be an incredibly powerful tool when you leverage all its features. Consider me your eCRM whisperer to help you get the most out of platforms like Luminate Online, Salsa, Engaging Networks, EveryAction, and more.
Data and Analysis
No project is done until you’ve analyzed the results, to measure its success and help the next project or campaign perform even better. At the macro level, measuring your progress toward your big-picture goals is a key part of a healthy online program. I’ll analyze the performance of your website, online campaign, email program, or other projects and give you actionable insights and opportunities for improvement.
Special service: DIY reporting set-up
Doing regular reporting on your programs is key, but it can feel like a chore — and chores are easy to neglect. I can build you a simple spreadsheet-based reporting system or an automated, API-driven dashboard, based on your goals and needs, with all the pieces in place to make updating your metrics as quick and painless as possible.
List Growth & Advertising
Growing your email list is essential to keeping your program going strong, but not all email subscribers are equal. I can help you build an audience that’s highly engaged and aligned with your mission — the type of audience that will support your work for the long term.
From organic growth tactics, to navigating paid list growth options, to Facebook ads and Google ads (including Google Grants!), I can grow your email audience in the way that best supports your needs. Ads can be powerful tools not only for list growth, but for advocacy, fundraising, and education as well.
Advocacy & Online Organizing
We’re in a critical time for advocacy. People are ready to go beyond traditional email advocacy to take more serious, meaningful action online, and online organizing can be a powerful component of any grassroots advocacy campaign.
I can help you develop online advocacy campaign strategies that complement your offline strategy, mobilize activists and volunteers with online tools, organize your online action-takers to become offline activists, and put effective pressure on your legislative targets.
User Engagement
Online success is all about building strong relationships with your supporters, no matter what channel they choose to engage on. Crafting your content and user experiences with thought, care, and attention to your supporters’ needs will help reinforce existing relationships and build new ones. Disengaged supporters may unsubscribe, but supporters who find value in your online content will stick with you, and more importantly, they’ll give back when you ask them to.
I can craft compelling, user-oriented content for all your online channels and optimize your donation, advocacy, and sign-up forms to drive more conversions. I’ll also analyze the user experience of your online properties and back up up those insights with data from A/B testing, digital analytics, and even simplified user testing to identify key needs on a budget.
Need help with an aspect of your digital program? Let’s start a conversation!