Digital Tip of the Month

Even for the most die-hard spreadsheet lover, staring at thousands of rows of numbers will make your eyes glaze over. That’s where conditional formatting can really shine.

I’ve been thinking a lot about what tip I could share with you this month to help you get more out of Giving Tuesday. What one thing could most nonprofits do, without too much extra time or stress, to raise more money?

We put a lot of energy into creating great emails, running effective ads, testing subject lines – but to seal the deal, your donation form has to be just as strong.

A good fundraising campaign should speak to each recipient personally. Getting the right message in front of the right person will build stronger relationships and raise more money.

Whether you’re mobilizing voters for the midterms, or gearing up for end-of-year fundraising, chances are you’re going to be emailing your list more than usual in the coming months, with new and higher level asks. That makes this the ideal time to spruce up one of your most important assets: your email list.

I want to share a Google Analytics tip that’s crucial for getting usable keyword data, one that surprisingly many digital marketers I talk to don’t know about.

Silos often happen as an organization grows, and they’re harmful to everyone’s work. Whether you feel stuck in a silo, or just feel that you’ve been too busy lately (and we’re all too busy, all the time), this is a great time to step back.

The latest version of the M+R Benchmarks report came out recently, making this a great time to take a look at your big-picture performance metrics – and to establish your own benchmarks, if you don’t have them.

First impressions matter. But when is the last time you thought about the first impression you’re making on new supporters? When is the last time you looked at the content you’re using to welcome people to your email list?